The EGO® stands for “Economic Growth Opportunity” and that’s exactly what we hope to be for Aberystwyth and Aberaeron.

The EGO® was set up by local lads Huw Bates and Patrick O'Malley in 2014 with a view to spreading good news and to promote and celebrate the people, businesses, organisations and communities of Aberystwyth and, since 2016, Aberaeron.

The EGO® in “Aberystwyth & Aberaeron EGO®” stands for Economic Growth Opportunity and we believe that the magazine helps stimulate economic growth in both towns and their surrounding areas by encouraging people to spend their money locally. We also hope our name suggests that Aberystwyth and Aberaeron should have more of an ego and shout a lot louder about what they have to offer! At the EGO® we believe that Aberystwyth and Aberaeron punch well above their weight, and should be proud of doing so. 

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August 26, 2019
aberystwyth uni lifelong learning
Alison Pierse

Lifelong Learning still going strong after 100 years

The new academic year marks a century since Aberystwyth University first set up a department to provide lifelong learning to the local community. Alison Pierse is one of the current tutors and here, she takes a look back at the history of the department as…
July 27, 2019
Travel Editor

Travel Advice from your local Latin America specialist!

We are well into the holiday season and here at the EGO®, we’ve been thinking about different ways of travelling. There’s so many options out there that we decided to get some advice from one of Wales’s top travel companies, Tango Tours, a specialist in Latin…
July 27, 2019
Images by/lluniau gan: Emma Goldsmith

Menter Aberystwyth Aber First Awards 2019

One of our favourite nights of the year is the Gwobrau Cyntaf Aber First Awards. Held this year on the 28th of June 2019 at the Great Hall, Aberystwyth Arts Centre.The Aber First Awards have been running for almost 10 years now, and as one of Menter…
April 29, 2019
Images by / lluniau gan: Emma Goldsmith

Aber First Awards 2019 Launch to Celebrate the Best Practice & Excellence of Aberystwyth’s Finest

The EGO® is delighted once again to be the main sponsor for the fantastic Gwobrau Cyntaf Aber First Awards which are being held on the 28th June 2019 in the Great Hall at Aberystwyth Arts Centre. The Awards, organised by Menter Aberystwyth, recognise the best…
March 31, 2019

An interview with Rhys Meirion

So Rhys, tell me a bit about yourself.I was born in Blaenau Ffestiniog, and because my father was a young policeman we moved around a bit in my younger years. By the time I was 5 we had lived in Blaenau, Llandudno and Garndolbenmaen and then when I was 6, we…
March 16, 2019
Annwen Jones

An Interview with Morris and Bates

Located on the ‘Morris & Bates roundabout’ in Aberystwyth is a law firm that this year celebrates its 40th birthday. We caught up with director Annwen Jones to find out more.
January 26, 2019
Huw Bates

An Interview with Charley Miller from La Môr Bridal

When I got married, the last place I’d have expected to find myself visiting almost seven years later would have been a bridal boutique in Llanrhystud. However, after hearing about a new venture from a young entrepreneur by the name of Charley Miller I made…
December 24, 2018
Old College Transformation
Huw Bates

Detailed plans to transform Old College unveiled

The University is consulting members of the public on the latest designs for its ambitious plans to refurbish Old College, one of Wales’s most iconic buildings.Detailed proposals for the multi-million pound project were unveiled on 11 December 2018 at an…
December 01, 2018
mum and sister stood proudly with Welsh flags at the train station of Aberystwyth to surprise me with a warm welcome back
Martienus Thomas

870 Miles Coastal Path of Wales Challenge - Why?

My name is Martienus Thomas and I am a proud former Penparcau Primary School pupil. I am a self-employed Independent Swimming Instructor and work weekends, weekdays, after school, and have done for a long time. The last 7 years, with time available during…
November 01, 2018
Huw Bates

An interview with Leanne Michael

For many years Leanne Michael was a regular on the Arts Centre stage but she has gone on to forge herself an extremely successful career on stage, screen and stadia all over the world. Huw caught up with her in the Grail café to find out more. So Leanne, tell…
October 02, 2018
Nia Edwards-Behi

Kotatsu Japanese Animation Festival

It’s the welcome time of year when the wonderful Kotatsu Japanese Animation Festival returns to Aberystwyth Arts Centre. This year is particularly special, as the festival now expands to two days of programming at the cinema, offering even more chances to see…
October 02, 2018
Dilwyn Roberts-Young

Diwrnod Shwmae Su’mae Day!

Cymraeg yn dilyn. Wales celebrated the first Shwmae Su’mae day on October 15, 2013 ‘to promote the idea of starting every conversation with shwmae, su’mae or shwdi’! The broader aim of the day was ‘to show that the Welsh language belongs to us all – fluent…
September 28, 2018
Huw Bates

An Interview with Alana Spencer

In our December 2016 edition we featured Alana Spencer on the front cover and during that month she was crowned the winner of BBC1’s The Apprentice, by Lord Sugar. Almost two years later, Huw caught up with her to find out how life has changed since that…
July 31, 2018
Andy Rowland

Dyfi Biosphere

Did you know that the Aberystwyth area is recognised by the United Nations as a site of excellence and innovation in sustainable development? ’Biosffer Dyfi Biosphere’ has had this accolade since 2009, and is the only such area in Wales. Since then…
July 01, 2018
Mike Woods

From Tregaron to Tierra del Fuego – the global reach of Aberystwyth Geography and Earth Sciences

From Tregaron to Tierra del Fuego – the global reach of Aberystwyth Geography and Earth Sciences One hundred years ago this summer, the then University College of Wales admitted the first students to its new degree scheme in Geography. The students…
April 24, 2018
Huw Bates

An Interview with: Rosie and Tom Palmer

Just before Christmas last year I was asked to don a Santa outfit by Red at The Grail café. With some trepidation I walked downstairs into a beautifully prepared ‘grotto’ where a room full of expectant children sat with their eyes agog. I’d never done this…

An Interview with: Medina

Mar 28, 2018
In our August 2016 edition we caught up with Medina Rees on the verge of her move to the…

An Interview with: Aberystwyth Rotary Club

Feb 01, 2018
Aberystwyth Rotary Club celebrates its 70th birthday next month. Huw has caught up with…

Top 10 Rating for Aber Girl Sophie & Her Doggie Friendly Café

Nov 29, 2017
Aberystwyth born Sophie Francis was schooled at Cwmpadarn and Penglais, is 23 years old…

An Interview with Rachel Rowlands

Nov 01, 2017
For over three decades Rachel’s Dairy and latterly, Rachel’s Organic, has been a source…

Apprenticeship programmes at Coleg Ceredigion

Oct 01, 2017
APPRENTICESHIPS are a popular choice amongst people who want to begin or perhaps change…

Rhiannon Jewellery - Who is Rhiannon?

Aug 26, 2017
For nearly five decades, Rhiannon Jewellery has been a focal point for tourists and…

An Interview with: Glan y Mor Leisure Park

Aug 01, 2017
Just over 12 months ago, Huw went to see Modlen Osborne Jones, the manager of Glan Y Mor,…

An Interview with: Penrhos Park  

Jul 01, 2017
Only nine miles from Aberystwyth lies Penrhos Park. Probably best known for its golf…

An Interview with: Nia Marshalsay

Apr 26, 2017
Nia Marshalsay is a well-known and well-respected model from Aberystwyth but is now…

Do you want to learn some new skills?

Mar 24, 2017
Do you want to learn some new skills, harness your digital creativity or increase your…

Aberystwyth Business Club

Feb 28, 2017
Photo of cheque presentation with Aberystwyth Business Club Members with Dr. Alan Axford from HAHAV Front – left to right: Rhiannon Rees, Mearina James, Dr. Alan Axford (HAHAV) Back – left to right: Robert Mills, Nigel Kennedy, Eddy Webb, Tony Bates, John Glasby
Aberystwyth Business Club is a dynamic and active group of passionate business people who…

Bryan Pugh Jones

Jan 28, 2017
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Bryan Pugh Jones was recently appointed as an Honorary Life Governor of the RNLI due to…

What Happens to a Honeybee Hive over Winter?

Dec 24, 2016
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As we are well into winter have you ever wondered, what is happening to the…

Coleg Ceredigion

Dec 24, 2016
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Are you a budding Steven Spielberg or Martin Scorsese? From camera operating to directing…

Blood Bikes Wales Update

Nov 30, 2016
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Blood Bikes Wales provides a courier service, free of charge, to the NHS. It is funded…

Welsh Mountain Lamb

Nov 07, 2016
Nestled in the Cambrian Mountains just a short drive outside of Aberystwyth, lies…